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  • Ceraflex® - The Smart Choice for Reliable Fittings

    Ceraflex is a bathroom tap range from Ideal Standard which offers a simple and balanced modern design combined with smart water saving technologies. Ceraflex features the FirmaFlow® cartridge. Engineered and manufactured in Germany, it offers the guarantee of a long lasting and trouble-free tap:
    - passes all the strictest norms in Europe, including NF
    - has a longevity of 500,000 cycles which is the equivalent of 10 to 15 years daily use
    - produced in-house so we can guarantee the highest quality
    Watch the video to learn more about this new range!


    AquaBlade® technology sets new standards in both toilet design and optimum flush performance: it is much more hygienic and easier to clean; it is quieter in flush, and has an all-round smarter design.


    The most significant development in the product category since the invention of the flush toilet in the 19th century, AquaBlade®, was launched by Ideal Standard in 2015, and its exclusive and patented technology offers the best superior flushing, even at low water volumes.

  • Connect Air: When Lightness Designs Space

    Ideal Standard’s new collection Connect Air is classy and practical, stylish and efficient. It’s thin rims and curved-line items bring an airy feel to any environment; while the exclusive AquaBlade® flushing technology and the wide range of bathroom solutions provide for a highly relaxing and enjoyable space. It’s the perfect solution for those who appreciate beauty, comfort and personal style.

  • Robin Levien Introduction to Ideal Standard Connect AIR

    “Less material, better products”: discover with Robin Levien, Ideal Standard designer, the Connect AIR collection, a revolutionary take on bathroom design, a milestone for Ideal Standard and the whole bathroom industry.

  • Tonic II

    "The alliance of form and function
    Tonic II is more than just a beautifully designed range to wow and entice. It’s a range perfectly tailored to make your life easier. Each product is carefully considered to make using your bathroom space all the more enjoyable."

  • Project perceive

    "Ground breaking study by Ideal Standard reveals how design and function impact our perception of beauty
    • Ideal Standard unveils findings of pioneering neurological research
    • Study finds our appreciation of beauty is subconsciously affected by a product’s functionality creating ‘aesthetic dissonance’
    • Data interpreted by three break-through artists to create innovative artwork"

  • Dea

    World-renowned, award-winning designer Dick Powell is the visionary behind Dea, the new luxury range of bathroom ceramics and furniture. Design innovation, he believes, is all about making life better.

  • Active/ Softmood

    Active/ Softmood ceramics, furniture and accessories blend pure, straight lines with smooth curves and soft edges, creating a unique modern aesthetic. This integrate bathroom collection celebrates simplicity in a new way, inviting lightness, openness and sensuousness into a harmonious synthesis with modernity.

  • Archimodule

    A new generation of stylish modular fittings enables you to configure your own unique solution tailor made to your needs and your space. Innovative technology guarantees a flawless look every time, even on unusual tile sizes and unevenly plastered walls.

  • Connect Space

    Designed to help you get more out of your bathroom, so whether you need more elbow room, clever storage or an en-suite to ease the morning rush, the Connect range offers a range of compact solutions.

  • Ceramix Blue

    Find out more about the unique water, energy and time saving features built into this range of mixers.

  • Wall-hung bowl & bidet Hidden Fixation

    The innovative hidden fixation system of the new Ideal Standard Toilets and Bidets allows for an easier installation at much less time versus a typical bowl or bidet. Moreover, from an aesthetic point of view, the hidden fixation system means a no hole result. A complete smooth, soft edged and seamless design!

  • Ideal Blue technology

    The Blue basin mixers are engineered to use less water and energy thanks to features like the flow regulator and the fact that less water is held in the tap when it is off. And by saving energy and water, it saves you money.

  • Connect Rimless technology

    A wall-hung bowl without rim for perfect hygiene! Benefits for you: water flow optimization - ensuring a powerful water stream for perfect rinsing, easy maintenance and optimal hygiene because of the lack of “hidden areas”where any kind of dirt is accumulated, less bacteria creation in your bowl.